339.1 / W69
Willsmer R. L.
Marketing / Ray L. Willsmer. —  ; Canada : Coles Publishing Company Limited, ©1979. — 230 p.
   УДК 339.1
   Анотація:This book sets out to provide a universal basis on to which be available techniques can be grafted. In that sense, it is a book concerned with the practical direction of any business which really concerns itself with customer-satisfaction, knowing where it is going and having definite aims about where it wants to go in be future. It sets the ground for the use of the individual techniques.