The first four parts examine the principles, theories, and strategies of public relations in a natural teaching sequence. The fifth part explains the techniques of day-to-day public relations practice—such assignments as preparing a news release, writing a speech, coaching a client for a television appearance, and staging a news conference. The book is designed for public relations majors but also may be used by business students, speech communication specialists, and indeed by anyone, from nursing students to recreation directors, whose career will profit from a knowledge of public relations.